Our Story

The young company taking on an old industry

We're two young guys from Melbourne who were desperate for a better night's sleep, so we started searching for the best pillow we could find. What we didn't realise was how many options are out there!

Pillows are expensive. It was frustrating not being able to try a pillow at home before buying it. What happens if it didn’t deliver a better night's sleep? What’s worse, the entire pillow industry is stuck in the 1990s.

We found ourselves walking into old-school bedding stores looking at uncomfortable pillows and packaging that used complex jargon to explain its benefits.

So we decided that it was time someone created a product without the fluff (pun intended), a simple and effective pillow that helps Australian's sleep better.

After months of testing and countless samples, we found the one. It's cool, supportive and great to spend endless nights with.

We named it the Karma Pillow. A beautiful pillow delivered straight to door.

We launched in 2017 and haven't looked back. Our vision is to build a global brand focused on helping people sleep better with a good dose of laughter and fun along the way.

In 2018, we were accepted into RMIT's Activator incubation program and received funding to accelerate our growth. We're so thankful for their support and for helping Australian Entrepreneurs achieve their dreams.

But enough about us – let's talk about you. Whether you're a sleeping beauty or a night owl, you need a comfortable pillow that ensures your precious time spent in bed is going to recharge you for tomorrow.

So, join us for the ride. We are glad you're here!

– Elijah & Luke